Starbucks has rolled out a new service called Rally Coffee that lets drivers in rally car racing cars access caffeinated caffeinated drinks to help boost their performance.
The service will only be available to drivers on the race track, but Starbucks has confirmed that they will also be available for customers at Starbucks.
“We are partnering with the rally coffee company to offer caffeinated beverages at our Starbucks stores,” Starbucks spokesperson Melissa Foskett said in an email to Business Insider.
“Our Starbucks stores have been serving caffeinated beverage service for the past three years, and we have been testing the service to make sure that it is the right fit for the sport we love to drive.
We know that the Rally Coffee service is a great fit for rally drivers and they are excited to share the service with their friends and fans.”
Rally coffee is Starbucks’ new effort to reach out to rally car fans who are looking to increase their caffeine intake.
It’s also an effort to encourage rally drivers to take advantage of caffeinated caffeine during their rally rides.
Starbucks has a long history of partnering with rally drivers, including a recent sponsorship with the NASCAR XFINITY Series team, and is hoping Rally Coffee will help rally drivers boost their caffeine levels during their races.
“The Rally Coffee program is the first of its kind, and the first Starbucks store has been set up to serve caffeinated drink,” Starbucks said in a statement.
“Rally Coffee will provide drivers with caffeinated cups and drinks to provide the boost they need to keep their race-day racing sessions going.”
The Rally Coffee initiative comes at a time when caffeine is becoming increasingly popular among drivers.
The popularity of caffeine has spiked in recent years, as companies like Starbucks and others have begun to offer more caffeine-free drinks at the race tracks.
Starbucks’ partnership with Rally Coffee comes at the same time as Starbucks plans to expand its caffeine consumption on the road by offering caffeinated coffees to the public at Starbucks locations.
Starbucks is hoping to use Rally Coffee to reach rally drivers who might be struggling to get enough caffeine in their bodies, especially during the hot, humid winter months.
“As rally drivers start getting the right amount of caffeine, they’ll be able to have a better race car experience on the track, boosting their adrenaline levels and keeping the car running smoothly,” Fosakett said.
Starbucks will also provide Rally Coffee with a complimentary Starbucks cup, a coffee-maker, and a caffeinated cup holder for customers.
The caffeinated Starbucks cups are designed to be easy to drink and to be placed under the driver’s seat.
Starbucks also offers caffeinated hot chocolate, caffeinated latte, and caffeinated iced tea to help caffeinated drivers boost the caffeine levels in their bloodstream.
Starbucks and Rally Coffee are hoping Rally coffee will help increase caffeine consumption among rally drivers.
“By making caffeinated and non-caffeinated coffee drinks available to rally drivers during the races, we hope to inspire more drivers to get the most out of their coffee during their race,” FOSKETT said.
“With Rally Coffee, we are working with Starbucks to help rally fans get caffeinated during their rallies, while making their rides more enjoyable and enjoyable for rally cars.”